CTV Strikes Multi-Year NFL Broadcast Deal Through Super Bowl XLIV

    <<
      -- Super Bowl, NFL Playoffs & Sunday Early Afternoon Game Package
          All Arrive Exclusively to Canada's No. 1 Broadcaster --

            -- CTV Delivers Even More Appointment Television as
           New-look, Potent Sunday Lineup Debuts in Fall 2007 --

        -- "NFL on CTV" a Perfect Complement to TSN's NFL Suite --
   >>

   TORONTO, May 22 /CNW/ - CTV, together with the National Football League,
announced a landmark 3-year broadcast deal, it was announced today by Rick
Brace, President, CTV Inc.
   Under terms of the deal, CTV secures the exclusive Canadian broadcast
rights for (i) the NFL regular season Sunday early afternoon game package
(1 p.m. ET), (ii) every NFL Playoff game, and for the first time ever,
(iii)exclusive rights for the Super Bowl, the most watched single sporting
event in North America. The deal covers the upcoming 2007, 2008 and 2009 NFL
seasons and marks the beginning of a long-term relationship between Canada's
No. 1 broadcaster and the NFL. In announcing the deal, CTV confirmed plans to
deliver every NFL telecast in stunning High Definition. Financial details of
the agreement were not disclosed.
   The agreement delivers the first ever Super Bowl broadcast on CTV. In
fact, it's the first broadcast deal ever reached between the NFL and CTV.
   "CTV is committed to growing an exciting partnership with the National
Football League, a brand synonymous to Canadians with excellence and
leadership," said Brace. "The NFL and its crown jewel, the Super Bowl,
represent a strategic fit for CTV and we look forward to delivering all the
exhilaration beginning September, 2007."
   "We are very pleased to extend our partnership with the CTV family as
they have been terrific programmers for us for many years. As a result of this
agreement, more fans in Canada than ever before will have access to all the
excitement of NFL football on Sunday afternoons," said Charles White, NFL
Vice-President of International Media.
   Today's announcement delivers a new-look and potent lineup for CTV Sunday
afternoons. And for the first time in Canada, the Super Bowl joins The Academy
Awards on the same Network schedule. It's television's No. 1 ranked
entertainment special together with the No. 1 sports event; all part of CTV's
upcoming 2007-2008 schedule.
   "Securing a strong appointment brand like the NFL is in keeping with our
program strategy of generating continued upward momentum across the entire CTV
schedule," said Susanne Boyce, CTV President of Programming and Chair of the
CTV Media Group.
   Brace confirmed that CTVglobemedia is committed to providing unmatched
multi-platform exposure of its NFL slate through promotion inside CTV's No. 1
ranked lineup and throughout its family of networks and services, including
cross-promotional support and coverage on TSN, Canada's most watched sports
network, and The Globe and Mail, Canada's No.1 national newspaper. CTV's NFL
rights package perfectly complements the suite of NFL rights held by TSN. This
Fall, TSN will continue to deliver NFL regular season games as part of its
42-game broadcast package, including exclusive Canadian coverage of Sunday and
Monday Night Football and the Thursday/Saturday package.
   Last February, QB Peyton Manning led the Indianapolis Colts to a
thrilling 29-17 victory against the Chicago Bears en route to earning MVP
status in Super Bowl XLI. The broadcast generated an audience of 3.4 million
Canadians, once again making the Super Bowl the biggest single-day sporting
event of the year in Canada.
   CTV will officially welcome the NFL to its daytime and primetime schedule
on June 4 when Network executives present the Fall 2007 lineup to the
advertising community.

   CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTV owns 21 conventional
television stations across Canada and has interests in 15 specialty channels,
including the number-one Canadian specialty channel, TSN. CTV is owned by
CTVglobemedia, Canada's premier multi-media company. More information about
CTV may be found on the company Web site at ctv.ca.

For further information: For CTV: Mike Cosentino, VP, Communications,
(416) 332-5048, or mcosentino@ctv.ca; Andrea Goldstein, Communications
Director, (416) 332-7575, or agoldstein@tsn.ca; For the NFL: Michael Signora,
Director of Media Relations & International Communications, (212) 450-2076, or
michael.signora@NFL.net; Brian McCarthy, Director of Communications, (212)
450-2069, mccarthyb@nfl.com